Gowri Habba, also known as Swarna Gowri Vratam, is a Hindu festival celebrated predominantly in South India. It is dedicated to Goddess Gowri, who is believed to be the epitome of purity, motherhood, and kindness. Devotees observe fasting and perform rituals to seek blessings for marital harmony and wellbeing.

The festival falls on the day before Ganesh Chaturthi and is considered highly auspicious for married women. Many traditions are associated with Gowri Habba, such as decorating the house with mango leaves, performing puja with turmeric and kumkum, and offering special prasad to the goddess. The day is also marked by feasting on traditional sweets and delicacies.

Gowri Habba is a time for families to come together and celebrate the bond of love and togetherness. It is a day to honor the divine feminine energy and seek her blessings for peace and prosperity. The festival is steeped in tradition and symbolizes the importance of women in Hindu culture.