Chaitanya Mahaprabhu Jayanti is celebrated to honor the birth anniversary of Chaitanya Mahaprabhu, a 16th-century saint and social reformer. He is considered as the founder of the Gaudiya Vaishnavism tradition within Hinduism. This auspicious occasion is observed with great devotion and enthusiasm by his followers and devotees.

Chaitanya Mahaprabhu is believed to be an incarnation of Lord Krishna himself, who spread the message of love, compassion, and devotion to the Supreme Being. His teachings emphasized the chanting of the holy names of God, especially the Hare Krishna mantra. The celebration of Chaitanya Mahaprabhu Jayanti includes kirtans, bhajans, processions, discourses, and feasting in his honor.

On this day, devotees gather at temples and offer prayers, flowers, and food offerings to Chaitanya Mahaprabhu. The images of Chaitanya Mahaprabhu are adorned with garlands and decorative items to mark the occasion. The teachings and life story of Chaitanya Mahaprabhu serve as a source of inspiration and guidance for his followers on this special day and throughout the year.