Balarama Jayanti is a Hindu festival celebrated to commemorate the birth anniversary of Lord Balarama, who is considered the eighth incarnation of Lord Vishnu. The day falls on the full moon day in the month of Shravana as per the Hindu calendar. It is believed that Lord Balarama possesses qualities such as strength, courage, and loyalty.

During Balarama Jayanti, devotees offer prayers, perform rituals, and observe fasts to seek the blessings of Lord Balarama for strength and protection. The festival is also marked by processions, cultural programs, and distribution of prasad among the devotees. Images of Lord Balarama, along with his brother Lord Krishna, are depicted in various postures in temples and homes during this auspicious day.